Advertisements are now protected by copyright.
Advertising messages can be included amongst the “intellectual works” protected by the copyright law. Creativity and originality, necessary preconditions for the protection, subsist even when the work is characterized by a simple idea or notion already known by the subjects operating in the specific sector. However, they must be expressed and organized in an independent way.
This is what the Court of Cassation ruled with the ordinance n. 24062 filed on 12th October 2017.