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The Court of Milan decides on the Sisley-Amazon case: the selective distribution system of the luxury cosmetics brand prevails.

The Court of Milan, by Ordinance dated July 3, 2019, upheld the complaint brought by Sisley, a leading company in the luxury cosmetics market, against the giant Amazon and prevents the latter from selling on its marketplace products of the former alongside advertising products of with brands of lower market segments (act found detrimental to the prestige and image of Sisley’s luxury products).

Real estate, Milan effect.

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