Legal profession is getting more and more social in its communication and Tonucci & Partners is ranked among the primary law firms in Italy with regard to its presence in several social media, as confirmed by the latest LegalCommunity Focus entitled “Social Rules”. The study reveals that LinkedIn is featuring as master of all the social media, as it was quite predictable and coherent taking into consideration legal context characteristics. Tonucci & Partners was one of the first firms to understand and believe in this social opening, thus, its company page which is constantly and daily updated with news, press review, analysis and insights. The challenging commitment is being awarded by significant results which place the irm among the first best 15 ones with almost 9.000 followers. Tonucci & Partners, recently present on Facebook and Instagram as well, witnesses a constant growth even in these social media which run the community by good and appreciated story telling.