A glance towards the future with regard to innovation and protection of Italian IP heritage: this was one of the issues discussed at the event attended by a large SMEs audience “The protection of Made in Italy regarding SMEs”, set up by Confapi Milano and hosted at BNP Paribas Diamante Tower in Milan.

Fabio Boscariol of Tonucci & Partners, attending the event together with speakers, approached entrepreneurs in order to better understand their needs and provide useful ideas concerning IP assets correct usage.

According to Fabio Boscariol “it was a real exchanging conversation through which the audience interacted by asking questions of practical nature precisely to obtain clarification on how to valorize IP rights in the most appropriate way. I perceived SMEs need to have at their disposal tools that enhance Made in Italy, which means a brand that embodies excellence, innovation and above all the tradition of our entrepreneurial and cultural fabric. I strongly believe that the business/culture combination has been taken into due consideration by the Legislator: there is no antithesis between the two but both represent the right meeting point of “Italian know-how”.

Nicola Spadafora pointed out that “the meeting, organized not by chance close to April 15th, Made in Italy National Day, was meant also to highlight SMEs social role precisely through the promotion of our leading production sectors. Entrepreneurs are now well aware of both the importance of protecting the authenticity and quality of their products and of using new technologies to enhance development”.