Contribution by Alessandro Vasta and Nicola Sandon of Tonucci & Partners on Cybersecurity360 with the article “TuPassi: why the fine issued by the Italian DPA is a warning to software developers” which, taking its cue from sanctioning measures issued by the Italian Personal Data Protection Guarantee, analyzes privacy argument by design related issues with regard to the development of technological solutions, highlighting the necessity to take privacy into due consideration since the earliest stages of design in order to avoid undermine of carried out investments as well as both economic and reputation damage.