The historical brand of national interest: a new company marketing tool.

Contribution by Fabio Boscariol De Roberto of Tonucci & Partners on “Il Giornale delle PMI” with an article concerning the historical brand issue. The author analyzes its competitive advantages even with regard to communication and marketing perspective. It is a new institute that enables companies to use, contemporarily with their distinctive sign, a special brand bearing Italy map, surrounded by the pattern “historical trademark” which would certainly be a brand image strengthening tool.


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