INTELLECTUAL PROPERTY

Intellectual and Industrial Property

IP assets development, management, and protection  represent a constant challenge for companies  therefore we are at your side in protecting and enhancing your intellectual property.

We take care of  contractual, extrajudicial, judicial and any other aspect  concerning industrial property rights.

Our approach is practical and concrete, aimed at making your IP assets a real instrument of competitiveness in the global market.

Our assistance also aims at  providing suitable tools to enable you to  decide  on how  to best safeguard your investments in R&D.

Our team is  made up of experienced and highly qualified professionals with a deep understanding of the most innovative technological sectors. This means not only protecting your rights but also understanding the dynamics of your sector and the challenges you face daily, so that  you can focus on developing your business.

Copyright and related rights

Our professionals have a solid experience in protecting copyright on a wide range of creative works. This includes not only traditional sectors such as publishing, cinematography , music, photography, architecture and visual arts but also software and rights related to new technologies.

Contractual matters

We assist our clients in every stage  of commercial agreements drafting, negotiation, and execution  with regard to the exploitation and development of IP rights:

  • Assignment, licensing and development agreements;
  • IT, software, and technology transfer agreements;
  • Agreements in advertising, marketing and promotional sector;
  • Distribution agreements.

IP Litigation and Unfair Competition

We  advise you in litigation in order to defend your IP rights, providing support before all judicial, administrative (UIBM and EUIPO) and independent authorities. Our expertise includes patents, utility models, trademarks, designs, copyright, as well as misleading and comparative advertising. We also represent clients before the Unified Patent Court (UPC).

Our extensive experience regards also  unfair competition, misappropriation of trade secrets, and transfer of employees.

Trade secrets and know-how

We assist companies in defining guidelines concerning know-how protection and trade secrets misappropriation cases.

Advertising Law

Our firm advises  clients in defining right away the advertising campaigns so that to minimize the potential risk of third-party rights violation. We also deal with advertising agreements by  drafting and negotiating .

Our professionals support clients in proceedings before the Italian Competition Authority concerning misleading advertising and before the Giurì dell’Autodisciplina Pubblicitaria (Advertising Self-Regulation Authority). Moreover, we offer assistance in judicial proceedings related to alleged unfair advertising practices.

Trademark Portfolio Management

Tonucci & Partners provides assistance in managing complex trademark portfolios, aiming to enhance your rights and protect your ideas through the following services:

  • Priority searches and registration opinions;
  • Filing, prosecution, and registration of Italian, European, international and foreign trademarks;
  • Trademark surveillance, oppositions and cancellation actions against third-party trademarks;
  • Management of trademark portfolio deadlines;
  • Domain name reallocation procedures;
  • Customs monitoring and anti-counterfeiting measures.

Due Diligence

We provide specific assistance in  acquisition context or sale of company shares or businesses by supporting the verification process of any critical issues related to IP rights.

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COVID, mobile apps and privacy: European Commission guidance available online (pt. I).

As part of an EU approach to fighting and containing the diffusion of the COVID-19 virus (the “coronavirus”), the European Commission has issued its guidelines for mobile applications supporting the fight against the pandemic, specifically focusing on the related data protection features.
The implementation of digital technologies (e.g. “contact tracing”) seems to represent a useful tool for national health authorities to monitor and contain the diffusion of the virus, especially in the post-emergency phase when containment measures are lifted, provided that the use of such solutions are made in the full respect of the citizens’ fundamental rights and freedoms, including, first and foremost, the individuals’ right to privacy and respect for their private lives.
Herewith below is the first part of the analysis of the aforesaid guidelines, that set out a number of general principles intended for the application, regardless of the specific characteristics of the individual applications.

14 May 2020

Data breach management: what arises from the 2019 sweep results.

The Global Privacy Enforcement Network’s annual survey focused on the management of data breaches by public and private entities; the 2019 sweep survey involved 16 Authorities for the processing of personal data, including the Italian one. The investigation has taken into account various aspects of the management of a data breach, including how the reports/notifications and the implementation of the counter-measurements to prevent the repetition of the breach were managed.  The Study revealed that only a few entities have an in-depth knowledge of data breach management.

8 May 2020
Alessandro Del Ninno

Immuni, data protection issues.

Contribution by Alessandro del Ninno of Tonucci & Partners, interviewed within the article published on Key4biz, about data

30 April 2020

Activation to access the Public Register of Objections for ordinary mail marketing operators.

As of March 26, 2020, the process of extending the obligations to consult the “Registro Pubblico delle Opposizioni” (Public Register of Objections) established by the Italian Ministry of Economic Development pursuant to Italian Presidential Decree no. 178/2010 to marketing activities by ordinary mail was completed.
From that date, therefore, any subject wishing to use postal addresses associated with holders of public numbering included in telephone directories, to send marketing communications by ordinary mail, will also have the obligation of checking whether such addresses are registered in the “Registro Pubblico delle Opposizioni”.

28 April 2020

School, e-learning and privacy.

Tonucci & Partners contribution by Alessandro Vasta and Giulia Lorandi on Il Giornale.it, with the article “School, e-learning

24 April 2020
    • Tonucci & Partners