The Ordinance by the Extraordinary Commissioner no. 11 as of 26 April 2020, set forth that face masks can be marketed by the final reseller at a maximum price of Euro 0.50 each. This measure is aimed at making an asset deemed “useful” to contain the epidemiological emergency of COVID-19 “fairly” affordable. However, the provision shows critical issues for the distribution chain and can jeopardize the validity of existing commercial agreements.