Cookie wall, possible monetization of personal data, but the law rule is ambiguous – Video commentary of Alessandro del Ninno on Key4biz.

Alessandro del Ninno of Tonucci & Partners comments on the initiative of La Repubblica EDITOR to initiate a new way of accessing the newspaper’s wbsite, depending on whether or not the reader is a subscriber. For non-subscribers, a cookie wall makes access to the site conditional on the mandatory provision of consent to sending commercial profiling cookies, thus posing the issue of “payment” for a digital service or content with the provision of personal data (as now also provided for in Article 125-octies of the Consumer Code, where Directive 770/2019 regarding the provision of digital content and services and their contractual compliance is transposed).


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