Tonucci & Partners contribution by Francesca Perri at ItaliaOggi Forum concerning Art Bonus. The Art Bonus is not merely a tax concession but also a useful mean of optimizing and enhancing our public cultural heritage that enables the ventures to take active part into the Italian cultural identity construction. The enterprises become, in this way, XXI century promoters and, by way of Art Bonus, inspire their identity and their corporate image (Source: ItaliaOggi, 13 November 2017).